Chapter 646A — Trade Regulation
ORS 646A.583 Controller’s use of deidentified data; exclusions
A controller that possesses deidentified data shall:
Take reasonable measures to ensure that the deidentified data cannot be associated with an individual;
Publicly commit to maintaining and using deidentified data without attempting to reidentify the deidentified data; and
A controller that discloses deidentified data shall exercise reasonable oversight to monitor compliance with any contractual commitments to which the deidentified data is subject and shall take appropriate steps to address any breaches of the contractual commitments.
This section does not prohibit a controller from attempting to reidentify deidentified data solely for the purpose of testing the controller’s methods for deidentifying data.
Require a controller or processor to:
Reidentify deidentified data; or
Associate a consumer with personal data in order to authenticate the consumer’s request under ORS 646A.576 by:
Maintaining data in identifiable form; or
Collecting, retaining or accessing any particular data or technology.
Require a controller or processor to comply with a consumer’s request under ORS 646A.576 if the controller:
Cannot reasonably associate the request with personal data or if the controller’s attempt to associate the request with personal data would be unreasonably burdensome;
Does not use personal data to recognize or respond to the specific consumer who is the subject of the personal data or associate the personal data with any other personal data about the specific consumer; and
Does not sell or otherwise voluntarily disclose personal data to a third party, except as otherwise provided in this section.
Official sources · 2Tap to view provenance and version history
Provenance
2025 Oregon Revised Statutes — official online source
Official online edition
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- oregonlegislature.gov
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Version history
Earlier statutory text is available in an ingested published ORS edition.
2025 Oregon Revised Statutes — official online source · active · operative text
Official source2023 Oregon Revised Statutes · active · operative text
Official source